jonny kelly

Im a Creative Director and Art Director who likes to keep things simple. For me, that means stripping away the noise, getting to the heart of a problem and finding an idea people can actually connect with.

I’ve spent my career working across all sorts of brands, categories and disciplines, from big campaigns to smaller tactical ideas. I’m hands-on by nature and like being close to the work, whether that’s concepting, writing, art direction or helping a team make a good idea better.

I’m curious about new technology and AI and use it regularly in my work. It can help us explore faster, make things better and open up new possibilities, but the idea always comes first.

Whatever the brief, I believe the best work happens when we stop thinking like advertisers and start obsessing over the people we’re actually talking to.